Metaverse studio, Karta, has announced five new hires from brands including Tommy Hilfiger, Epic Games and Emperia.
In a bid to eye up new sectors and bolster its game design, programming and production output, the startup, which works across Fortnite, Roblox and Zepeto attributed the appointments to meeting “the ever-increasing demand for virtual branded experiences”.
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As a result, the company has welcomed Morgan Evans as its brand-new Fashion and Beauty Director, joining from Tommy Hilfiger and Calvin Klein.
The company also appointed Sarah Richards, moving over from the virtual brand and shopping experience platform Emperia to take up the new position as Art Director.
Meanwhile, Karta’s game design, programming and production output has been bolstered with three new hires.
The hires include Tork Shaw, who joins from Epic Games and Mediatonic as the new Game Design Director, Oscar Halland, a Roblox and brand experience veteran, is announced as Lead Programmer for Roblox, and Jonny Coelho, who has been named Lead Producer, joining from Fortnite Studio Beyond Creative.
Karta CEO, Erik Londré, said: “At Karta, our goal is to deliver results to our clients and joy to the games. We believe a combination of marketers who understand the brands, games industry professionals with deep knowledge of production and game design and platform natives who get the audience is key.
“Our recent hires reflect that philosophy completely and the impact from Morgan, Sarah, Tork, Oscar and Jonny has been palpable from day one.”
