The rise of social selling
Selling on social networks is already all the rage in China. “Ultra-powerful influencers broadcast highly entertaining livestreams inviting instant purchases. The buying experience is simple and fluid. In the West, social commerce is tiny by comparison. But you don’t have to be a soothsayer to predict explosive growth, as the big names in retail and marketplaces have already announced their intentions, such as Amazon Live or the imminent launch of Walmart Creator.”
