Key features of the immersive digital experience include limited-edition daily merchandise drops from F.I.R.E Brands and The Sanctuary capsule, which was previously exclusive to NBA players. Fans can also enjoy virtual meet-and-greets with their favorite athletes and explore a digital recreation of The Brotherhood Deli, a bodega-inspired store open during NBA All-Star Weekend in Indianapolis.
The NBPA Metaverse also offers personalized 3D avatars, interactive experiences, and virtual try-ons.