Meta Advances Gaming in Metaverse with AI Integration

The parent company of Facebook, Meta, is pioneering new gaming experiences in its metaverse by integrating generative artificial intelligence technology. 

A recent job listing reveals Meta’s ambitious plans to create dynamic, personalized games using AI, starting with the Horizon ecosystem and potentially expanding to mobile and PC platforms, offering a salary of $347,000 per year plus bonuses and benefits.

Meta emphasizes the rapid evolution of generative AI in content creation, aiming to pioneer new paradigms to revolutionize consumer experiences, viewing this as a strategic investment to lead in innovative gaming technologies.

Despite a $3.8 billion loss in its metaverse division, Meta CEO Mark Zuckerberg remains committed to advancing AI through Reality Labs, emphasizing its vital role in future developments.

Brazil’s data protection authority banned Meta from using Brazilians’ data to train AI models, citing privacy concerns and ordering the immediate suspension of Meta’s new privacy policy with potential substantial fines for non-compliance.


Meta responded to the decision, stating disappointment and possible AI delivery delays to Brazilian users. Meta has over 102 million active users on Facebook in Brazil, making it a key market for the company, but it also shows that Meta has to deal with numerous regulations when it comes to implementing AI solutions.

Meta’s development of AI-driven gaming experiences signals its ambition to revolutionize virtual reality amidst navigating complex regulatory environments, defining future digital connectivity in the expanding metaverse.

Also Read: Meta and Anthropic in Talks with Apple for AI Integration