Walmart Realm “So Jelly” store (Image courtesy of Walmart and Emperia).
A new immersive shopping experience from Walmart increases its presence in “virtual worlds” and among influencers.
The discounter has launched “Walmart Realms,” a 3-D virtual shopping environment curated by digital influencers and built upon the Emperia metaverse platform. Accessible on a dedicated website, Walmart Realms offers a selection of three 3-D animated shops, each with its own theme and with an assortment created by a different influencer or team of influencers.
Each shop offers a rotating 180-degree view and items customers can click on to obtain detailed views and add to their shopping cart. In a gamification element, visitors can also click on “sparks” (representations of the Walmart symbol) and collect them to win prizes.
Currently, the three stores are “So Jelly” – an undersea theme curated by Mai Pham, “Y’Allternative” – a “Wild West meets Gothic glam” theme curated by Makenzie and Malia, and “Go Chromatic” – a metallic theme curated by Nava Rose.
