NEW DELHI: In August 2023, Donald Trump made history when he became the first US president to appear for a mugshot. Trump, displaying a frown, was photographed for a mug shot after he turned himself in at an Atlanta jail. He faced 13 felony charges including unlawfully plotting to reverse the 2020 election results in Georgia. Trumpentered a plea of not guilty to all charges against him, which encompass solicitation of violation of oath by a public officer, racketeering, and other offenses.He faces these charges alongside 18 other co-defendants.
Now, Trump has launched a unique marketing strategy involving his well-known mugshot. He announced the sale of NFT “digital trading cards,” which include snippets of the suit he wore in the mugshot. Buyers of 47 digital cards, priced at $99 each, will receive a physical card with a piece of the suit. Trump described the suit as “a great suit, believe me, a really good suit. It’s all cut up, and you’re gonna get a piece of it,” in a Truth Social video.
Additionally, for $4,653, customers can enjoy a dinner with Trump at his Mar-a-Lago club in Florida. The mugshot, taken in an Atlanta-area jail, relates to charges against Trump for allegedly conspiring to overturn his 2020 election loss in Georgia, to which he has pleaded not guilty.
The promotion is not politically motivated, according to the offer, and provides a unique opportunity to interact with a former president and potential presidential candidate, circumventing federal campaign finance rules.
The cards, produced by NFT INT LLC under a licensing agreement with Trump, feature cartoon versions of Trump in various heroic poses. One card depicts him with blue lightning bolts in front of the U.S. Capitol, while another places him in Abraham Lincoln’s seat at the Lincoln Memorial. Trump humorously noted, “They give me muscles where, believe me, I don’t have them.”
NFTs, or nonfungible tokens, are digital assets with ownership recorded on a blockchain. Those purchasing 47 digital cards will receive one of 2,024 pieces of Trump’s suit, with some cards being autographed.
The suit’s authenticity was confirmed by Troy Kinunen, president of MEARS, a sports memorabilia authenticator. Kinunen described the suit as “the most historically significant artifact in United States history,” especially in modern times with social media. He emphasized its “priceless” value.
The offer also includes $9,900 “VIP Tickets” for a black-tie-optional dinner at Mar-a-Lago, limited to 200 people who must buy 100 cards in one transaction and pay via cryptocurrency. The gala dinner will host approximately 800 people, with attendees bearing all related costs.
Trump has capitalized on his mugshot for campaign fundraising, using it on various merchandise. Following his booking in Georgia, his campaign reportedly raised over $4 million in 24 hours, marking a record in the primary cycle.
(With inputs from agencies)
Now, Trump has launched a unique marketing strategy involving his well-known mugshot. He announced the sale of NFT “digital trading cards,” which include snippets of the suit he wore in the mugshot. Buyers of 47 digital cards, priced at $99 each, will receive a physical card with a piece of the suit. Trump described the suit as “a great suit, believe me, a really good suit. It’s all cut up, and you’re gonna get a piece of it,” in a Truth Social video.
Additionally, for $4,653, customers can enjoy a dinner with Trump at his Mar-a-Lago club in Florida. The mugshot, taken in an Atlanta-area jail, relates to charges against Trump for allegedly conspiring to overturn his 2020 election loss in Georgia, to which he has pleaded not guilty.
The promotion is not politically motivated, according to the offer, and provides a unique opportunity to interact with a former president and potential presidential candidate, circumventing federal campaign finance rules.
The cards, produced by NFT INT LLC under a licensing agreement with Trump, feature cartoon versions of Trump in various heroic poses. One card depicts him with blue lightning bolts in front of the U.S. Capitol, while another places him in Abraham Lincoln’s seat at the Lincoln Memorial. Trump humorously noted, “They give me muscles where, believe me, I don’t have them.”
NFTs, or nonfungible tokens, are digital assets with ownership recorded on a blockchain. Those purchasing 47 digital cards will receive one of 2,024 pieces of Trump’s suit, with some cards being autographed.
The suit’s authenticity was confirmed by Troy Kinunen, president of MEARS, a sports memorabilia authenticator. Kinunen described the suit as “the most historically significant artifact in United States history,” especially in modern times with social media. He emphasized its “priceless” value.
The offer also includes $9,900 “VIP Tickets” for a black-tie-optional dinner at Mar-a-Lago, limited to 200 people who must buy 100 cards in one transaction and pay via cryptocurrency. The gala dinner will host approximately 800 people, with attendees bearing all related costs.
Trump has capitalized on his mugshot for campaign fundraising, using it on various merchandise. Following his booking in Georgia, his campaign reportedly raised over $4 million in 24 hours, marking a record in the primary cycle.
(With inputs from agencies)
